Client: Sterling Commerce
Event: Sales Conference
Venue: Sofitel Budapest – Hungary
Criteria: Using Rede2 Product Launch Solutions for a new range of Large Format Printers to be launched during London Fashion week. This is an annual sales conference; “The Selling Event” focused on vertical industry solutions, opportunities & programs, selling Connect & GIS to specific vertical markets, i.e. retail or finance. Industry experts and Customers presented their experiences in order for Sterling Commerce to make their messages more relevant to their target market. Also a number of senior executives from the US joined. Delegates had the opportunity to meet Account Managers from other partners & Sterling Commerce and the senior management team from EMEA.
The brief included
Airport Transfers and assistance
Hotel arrangements 110/120 pax
5 nights accommodation (Sofitel Budapest)
Training & workshops
The training rooms
Lunches
Refreshments during breaks
Dinners
Off Site dinners and activities
Solution:
Account management
Pre event service from rede2 (event management, venue
finding, registration etc)
Research and supplier liaison
Delegate registration and management
Event director and event manager on site for the duration
of the programme
Printing materials created by Rede2s creative team
(signage, badges etc)
Challenges faced: Finding venues for people to watch the Championship Final
Was it a success? Absolutely yes
